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Talk the talk: Startups need to keep it simple to speak to customers says CEO Caitlin MacGregor

Startups need to be innovative, versatile, and flexible to adapt and survive in a fast-paced market. The PIVOT Series tells the success stories of entrepreneurs who turned challenges into opportunities.

Caitlin MacGregor, CEO and co-founder of Plum.IO, faced challenges around launch time when their team realized their user experience was too complex. That’s when she had her lightbulb moment.