As serial founder, angel investor and contributor to AngelList and Venture Hacks, Naval Ravikant has a nuanced perspective on what makes emerging tech companies A) successful and B) attractive to investors.

This video, from a Founder Showcase event in San Francisco, captures his presentation to almost 500 founders, angels and venture capitalists.

In it, Naval defines five qualities for “exceptional start-ups”.

  1. Traction
  2. Team
  3. Product
  4. Social Proof
  5. Pitch/ Presentation

However, he tells the crowd that what attracts investment is being exceptional in one of these aspects, because investors are themselves looking for ‘exceptional outcomes’.

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Related MaRS resources

Articles

https://www.marsdd.com/articles/company-101-what-investors-want-in-place-when-they-invest

https://www.marsdd.com/articles/private-capital-what-do-investors-look-for-in-technology-investment
https://www.marsdd.com/articles/investor-engagement-elements-of-a-pitch-deck

https://www.marsdd.com/articles/company-101-capitalization-structure-for-an-early-stage-technology-company

Videos

https://www.marsdd.com/entrepreneurship-101/

https://www.marsdd.com/entrepreneurship-101/

https://www.marsdd.com/video/mobilemonday-toronto-mar-07-2011-6th-annual-vc-panel-pitch

Trevor Stafford

Trevor was the Manager, Online Communications at MaRS. Follow him on Twitter @contentsherpaSee more…