In the past five years, Microsoft’s stock was up 5% while Apple was up over 500%. This year, Apple’s market capitalisation overtook Microsoft. How did they do it? From customer support to innovations that simplify life, here are the top lessons in 236 seconds of video and 48 slides.

Find nuggets like how they learned from their mistakes in the 80s, what makes their holistic approach to business work and how they crossed the chasm.

Tim Tang

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