This panel of edtech education technology entrepreneurs discusses selling in the education sector. They offer insights into getting your startup known, the differences between the K-12 and higher-education markets, and why edtech is especially challenging for startups.

Moderator: John McLeod, Marketing Executive, & former VP, Marketing at Desire2Learn

Scott Welch, Founder, Edsby
Mohsen Shahini, Chief Academic Officer, Top Hat
Stuart Bowness, CEO, MediaCore