Going Global Series – China

This series explores China’s market opportunities in biotechnology and cleantech for Ontario startups.

How Pay-for-Performance Can Improve Employment Outcomes for Syrian Refugees

Canada is now home to tens of thousands of Syrian refugees. To integrate into Canadian life and to earn a living, many of those Syrian refugees want and need work. Yet most, at least in their first year, do not find work. Immigration, Refugees and Citizenship Canada (IRCC) funds organizations across the country that deliver … Read More

Going Global Series – Market Information Report: Colombia

The Going Global report series provides a 360-degree view of the energy system in international priority markets for export-ready Canadian energy companies.

Barriers to Putting Community Bonds into RRSP Accounts

Barriers to Putting Community Bonds into RRSP Accounts: why financial institutions rarely process community bonds into RRSP accounts

A Health Outcomes Fund for Canada

A Health Outcomes Fund for Canada: How paying for outcomes could improve health and deliver better value for money

Startup library: Digital health and innovation overview 2017

Healthcare IT is the application of digital information technologies in a healthcare setting, whether for use by consumers (patients), healthcare system administrators or healthcare practitioners (e.g., doctors, nurses). Technologies in this market are broad―examples include smartphone apps on wellness or disease management, electronic medical records, and payroll and scheduling software. For additional information related to … Read More

Mobile advertising

Mobile advertising includes Short Message Service (SMS) or Multimedia Messaging Service (MMS) messaging, ads embedded in games or apps, and mobile webpage videos and banners. The resources listed here provide market research information to entrepreneurs who are in the mobile advertising space.

How do I find talent?

One of the most important steps for startups is to develop a great team: one that rounds out your skill set, shares your enthusiasm and is driven by rewards beyond a regular paycheque. The following resources guide startups through the process of finding, hiring, and retaining talent as the company develops.

Renewable energy generation

Renewable energy generation is referring to technologies designed to harvest the unlimited energy resource of the sun, from which wind, bioenergy and hydropower derive. The resources on this page will help entrepreneurs with renewable energy generation technologies understand their market.

Research and development (R&D) in Ontario overview

The Ontario government maintains an impressive research and development (R&D) infrastructure, including: collaborative networks that bring together public- and private-sector research; and publicly funded research organizations, university labs and prototyping facilities. This page focuses on R&D resources available to Ontario entrepreneurs.

Research and development (R&D) funding programs

There are many different funding programs and tax incentives intended to boost R&D in Ontario. Featured on this page are some of the more prominent funding programs for R&D in the province, as well as some federally available programs.

Mobile industry general

On this page you will find resources that cover the mobile landscape in general, exploring statistics, trends and news that affect all mobile categories.

Location-based services (LBS)

Location data is a vital part of the mobile experience and enables some of the most widely used mobile apps. LBS apps relay a user’s location data to networks, they also have the ability to build a precise and personal user profile based on the collected data. The resources listed here provide market research information to entrepreneurs who are in the LBS space.

Mobile apps

The mobile app landscape is highly competitive with thousands of products available in dozens of different app stores. In this crowded marketplace, what are the best strategies to help your mobile app stand out? The resources listed here provide market research information to entrepreneurs who are in the mobile app space.

Healthcare general

This Healthcare General page recommends the best of publicly available information on the overall healthcare ecosystem―including healthcare spending and hospital and doctor statistics.


E-publishing (or electronic publishing) comprises the digital production of books, newspapers, magazines, textbooks and other published assets. The resources listed here provide market research information to entrepreneurs who are in the e-publishing space.

Life sciences general

This Life Sciences General page highlights the best publicly available information on companies, industries and markets for the major segments of the life sciences (LS) industry. It includes the areas of pharmaceuticals, biomedical technologies, and medical devices.

Smart grid

Smart grid is the convergence of IT networks and systems with electric and thermal grid networks. The resources on this page provide entrepreneurs in this sector with information to better understand the smart grid ecosystem.

How do I identify competitors?

Understanding your competitors is important to the success of any business. This page consists of resources to help entrepreneurs identify competitors in their space.

E-Commerce and retail

The term retail often refers to both traditional in-store retail and electronic commerce or e-commerce. This page has resources to help entrepreneurs in the e-commerce and retail space answer common market research questions.

How do I find US market data?

This pages consists of resources to help entrepreneurs determine how many customers they might have for their product or service in the US market.

How do I find Canadian market data?

This pages consists of resources to help entrepreneurs determine how many customers they might have for their product or service in the Canadian market.


Issues related to water scarcity, management and treatment are taking an increasingly important role on the global stage. The resources on this Startup Library page are geared for technology entrepreneurs in the water sector.

Education technology

Technology is disrupting schools, from K-12 through to higher education and adult learning. These resources will help education entrepreneurs understand their market and the potential for technology to impact education systems and the education industry.

How do I fund my startup?

Funding is always a challenge for startups. MaRS Market Intelligence has collected some general resources you can use to help raise funds for your startup.

Commercialization programs and funding

There are a variety of commercialization programs and funding opportunities in place to promote academic commercialization activities within Ontario and across Canada. Academic entrepreneurs and technology transfer officers can find information about these programs and funding opportunities on this Startup Library page.

Commercialization overview

This Startup Library page provides resources for academic entrepreneurs and technology transfer and commercialization officers who are engaged in taking research-based technologies and inventions to market.

How do I find accelerators and incubators?

Accelerators and incubators provide a combination of services for online and mobile startups, including mentorship, funding, networking, training and/or office space. This page consists of resources to help entrepreneurs discover accelerators and incubators in Canada and throughout the world.

Digital gaming

The digital games resources listed here cater to entrepreneurs and startups that develop digital games played on consoles, computers, social networks and mobile devices.

Digital video & music

The digital video and music resources on this page provide market research information for entrepreneurs who develop video and music content delivered via the Internet, mobile networks or media storage devices.