Gain more insights and strategies through our MaRS Hardware Prototyping series.

Your value proposition is one of the most fundamental building blocks in your Business Model Canvas—and also one of the most complex.

In this lesson, we explore the Value Proposition Canvas authored by Alexander Osterwalder and the Strategyzer team. The canvas is a simple way to understand your customer’s needs and to design products and services they want.

Continue on: Part 2 of 5

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