As technological advances accelerate, the more likely it is for breakthrough ideas to take shape and change our daily lives. This panel of MaRS industry analysts highlights four major trends they see transforming the world today: mass customization, consumer empowerment, proactivity/predictability, and decentralization in technology. Find out how to detect these trends and time your go-to-market strategy. | Part 3 of 3

Speaker panel:

Usha Srinivasan, Vice President, Learning and Insights
Joe Lee, Senior Industry Analyst
Emily MacIntosh, Senior Market Research Analyst
Lynda O’Malley, Senior Industry Analyst


1. The Steps of Customer Discovery
2. Market Intelligence: Asking the right questions
3. Game-changers and Industry Trends in the Market