How to Work with Advisors (Productively)

Based on their amount of industry experience, advisors can add immense value to your company, but only if you enable them to.

A conversation on designing your initial hardware prototypes

As Evan Moses, COO and Co-Founder, Eve Medical, explains, you’ll have to iterate your prototype many times to get it all right. Find out what you need to know.

Building prototypes for hardware products

Explore the prototyping process with a manufacturer and discover the pros and cons of using 3D printing to prototype your product.

Hardware prototyping and manufacturing

We spotlight what you need to know about regulations and manufacturing.

A guide to develop your first hardware prototype

Now it’s time to look at prioritizing your resources for prototyping, and where to start.

How to use the value proposition design canvas

We explore the Value Proposition Canvas authored by Alexander Osterwalder and the Strategyzer team. The canvas is a simple way to understand your customer’s needs and to design products and services they want.

The 3 Cs of Brand Development: Customer, Company, and Competitors

Will Novosedlik walks us through the 3 Cs of brand development: your customer, your company, and your competitors. They will help you identify and understand your customer, assess your company’s relative strengths, and lay the foundation for the articulation of your brand strategy.

Getting started with Revenue Operations (RevOps)

RevOps is the alignment of sales, marketing and customer success operations across the full customer life cycle to drive growth through operational efficiency and keep all teams accountable to revenue.

Brand: What It Is, Why You Need One and How It Works

We all seem to know a brand when we see one, but we are often at a loss to define what it is, why you need one and how it works.

How to design engagement triggers and guarantee participation in your digital community

How do you sustain community participation? Wes Kao discusses how to understand the key elements of maintaining and growing digital community participation.

Why digital communities fail (and what you can do about it)

Wes Kao walks us through the top reasons your digital community might fail—and how to avoid these common mistakes.

All in the family: Nepotism in your company

Gregory Phipps discusses the consequences of nepotism and hiring family members in the workplace.

MaRS Impact Report

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Masters of Growth: Tips for founders—with Yung Wu

Being a founder can be one of the most challenging—yet transformational—experiences someone can go through. Yung Wu, CEO of MaRS Discovery District, offers his advice when it comes to leading a fast-growth company.

Mergers and Acquisitions: the process—with Tim Botham

Tim Botham, Managing Partner at Aqua M&A, walks through the typical acquisition process for tech startups.

Mergers and Acquisitions: the basics—with Tim Botham

Tim Botham, Managing Partner at Aqua Mergers + Acquisitions, breaks down the basics of mergers and acquisitions.

Growth marketing basics on Facebook

Facebook basics — don’t overthink it. Jeff Goldenberg, Co-founder & CSO of Abacus, breaks down marketing on Facebook, including budgeting, key metrics and best practices. Hint: Collect email addresses.

Sales process: Selling to large organizations in complex sales cycles | Part 1

In a successful sales process, three types of currency are in play: price, credibility, and political. Taking your prospective buyer from fearful to hero is the key to sales success.

How to design a high-value community

To build a high-value community, startups need to co-create with their users & listen to their needs. Ensure your community benefits your users.

Finding the right time: How leading marketers redefine moments of assistance

Marketers are increasingly changing their approaches, now using signals to deliver relevant marketing experiences that match consumers’ moments of intent. This article originally appeared on Think with Google.

Masters of Growth: Interview with Hossein Rahnama, Founder and CEO, Flybits

In this Masters of Growth interview, we talk to Hossein Rahnama from Flybits Inc. This series is a window into the minds of some of Ontario’s most successful business people.

Scenario planning for strategic decision-making

Scenario planning is a core method in strategic foresight. A way of rehearsing for the future, scenario planning stretches our perceptions & accounts for a range of futures, which helps us make better decisions.

Taking your Series A pitch on the road: Are you ready for prime time?

When it comes to financing, there’s less understanding about what Series A investors seek. Many entrepreneurs feel the waters get murky after angel funding and VC seed rounds.

Chart and maximize board performance

A board’s collective contribution is second only to executive leadership in steering the company in the direction of success. It’s a partnership.

What’s the right board size and structure?

Effective board governance is a necessary element in building shareholder value.

How do you appropriately compensate board members?

When speaking with early- and growth-stage founders and CEOs, questions commonly arise around how to appropriately compensate board members.